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How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy

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Cornell University Library
by De Weese, Truman A. (Truman Armstrong), 1860-
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Duke University Libraries, Advertising
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Duke University Libraries, Advertising
by Durstine, Roy S. (Roy Sarles), 1886-1962; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
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eye 894
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Duke University Libraries, Advertising
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eye 2,346
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Duke University Libraries, Advertising
by McJunkin Advertising Company; McJunkin, William D. Master merchandising; Finn, Joseph H. Dominant idea
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Duke University Libraries, Advertising
by Calkins, Earnest Elmo, 1868-1964
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Duke University Libraries, Advertising
by Hollingworth, Harry L. (Harry Levi), 1880-1956; Duke University. Library. Wayne P. Ellis Collection
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University of Florida George A. Smathers Libraries
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eye 1,202
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Duke University Libraries, Advertising
by Fowler, Nathaniel C. (Nathaniel Clark), 1858-1918
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